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"A
WEBSITE IS LIKE ANY OTHER MARKETING OPERATION, IT
IS A MATTER OF POSITIONING STRATEGY." Anonymous |
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Again as every good marketer knows... |
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As
well as any good marketer knows, the secret of a good advertising
campaign stays in the positioning strategy
behind it...
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...and
again, as every good marketer knows, the secret of a good positioning
strategy is a clear message that talks about your strength points,
which is also able to explain to the customers all the reasons
why YOU and YOUR
PRODUCTS are the best of your market segment...
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The
secret of being trusted when you explain your plusses to your
Customers is to talk about yourself, and show yourself, because
you will make 'em able to decide that you worth a try, because
you're different form your competitors.
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IF....
...one day you decided to give a chance to the internet, and you decided to put up a website... ..today you feel that there's something wrong about the internet, because the revenues are worst than expectated, the traffic that your site is generating is low too, and you wonder why... (with a bad feeling about why...) ... you feel that the average of the internet sites is ugly and that they are all similar to each other ?... and your one is really too much alike the site of your fiercer competitor .... ...you feel to worth more... |
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...well,
we think that you have some good reasons to feel bad about Does
your website look like a simple paper brochures ported on the
web ? |
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You
spend a lot of money every year for your corporate image quality. |
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SO
LET'S TALK ABOUT DESIGN!
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